ABOUT THE AUTHORS

Chase Gruening didn’t grow up in the insurance world—but he was always a coach. After years on the sidelines as a high school and college football coach, Chase made the leap into insurance in 2016 with zero industry experience, a coaching background, and a fire to figure it out.

What started as a solo agent operation turned into Gruening Health & Wealth, a multi-seven-figure agency built on process, people, and performance. But as the agency grew, so did the gap Chase saw across the industry—agents were hungry to win, but no one was handing them a real playbook.

So, he built one.

COACHG was created to turn producers into pros, and agency owners into leaders. Chase is the architect behind Rookie Season, Two-Point Plays, The Coach’s Office, and more—programs built from the same plays that took him from broke coach to business owner with a national footprint.

At the heart of everything Chase does is a core belief: agents don’t fail from lack of effort—they fail from lack of structure, training, and leadership. COACHG is here to change that.

Now, as the Head Coach of COACHG, Chase leads a powerhouse team of operators and specialists, all focused on helping agents and agency owners optimize their business, amplify their brand, and scale without burnout.

Chase lives just outside Nashville with his wife, Emily (also a COACHG leader), their two daughters, Remi and Hunter, and their dog Rip. He still calls plays—just not from the sidelines anymore.

Emily Gruening is the brand builder behind the brand. With nearly two decades of experience in hospitality, entertainment, and now insurance leadership, Emily brings a unique gift for creating culture, crafting vision, and turning ideas into momentum.

As co-founder of COACHG and the coach behind Brand Blitz and The Game Plan, Emily helps agents and agency owners build brands that are more than just colors and logos—brands that inspire, connect, and convert. She’s the driving force behind COACHG’s look, feel, and voice—and the reason agents inside our programs feel more like a movement than a membership.

Her superpower? Helping people feel connected to the mission and confident in their voice. Whether it’s defining a brand’s message, elevating internal culture, or coaching agency owners to lead with vision, Emily leads with heart and precision.

At home in Burns, Tennessee, Emily lives out the culture she preaches—raising two strong girls, Remi and Hunter, alongside her husband Chase, cheering on the Titans, hosting friends, and finding quiet moments by the pool with a good book and their dog, Rip.