Master the art of cross-selling to maximize your client value and boost your revenue streams. Learn exactly how to present and package all lines of supplemental health - Cancer, Heart and Stroke, Hospital Indemnity, Recovery Care, Home Care, Accident Plans and the holy grail - Annuities.  

Learn cutting-edge marketing strategies and branding techniques to elevate your agency's presence.  Learn how to develop creative marketing ads and critical point of sales forms - including client needs assessment, flow chart, intake forms and bonus item material.

Discover how to generate more income by effectively monetizing your existing client base during the Annual Enrollment Period (AEP). We will teach you exactly how to cross-sell and monetize your current book of business.

Build valuable connections with top insurance carriers and gain insights from their presentations. Discover new industry leading products and develop strategic partnerships.

Learn from industry leaders and their best practices that have led to high production and high revenue.

Coach Micheal Burt, the visionary force driving The Greatness Factory, is universally acclaimed as the preeminent expert in igniting the Prey Drive within individuals and achieving unmatched mastery in the realm of successful monetization. With a legacy spanning over two dynamic decades, Coach Burt has stood at the forefront of empowering top performers across diverse fields to transcend their limitations. His hallmark lies in his unparalleled ability to awaken the innate pursuit of excellence known as the Prey Drive, propelling individuals to relentlessly pursue their aspirations with unwavering fervor.

Coach Burt's influence doesn't stop at motivational inspiration; it delves deep into the intricate art of crafting and optimizing business strategies. His transformative insights, encompassed in his Wall Street Journal best-selling book "Flip The Switch," have charted new pathways to success for countless achievers. Coach Burt's strategies have fostered an array of top performers, guiding them to harness their unique strengths and convert them into thriving ventures.

Coach Micheal Burt's extraordinary journey has been marked by a relentless pursuit of excellence. He claimed his first coaching victory at just 18 years old, a championship won at the very elementary school where he once studied. Inspired by Dr. Stephen Covey's "The 7 Habits of Highly Effective People," Burt delved into Covey's "Whole Person Theory," shaping his approach to coaching by honing body, mind, heart, and spirit.

Burt's coaching legacy was solidified when, at 22, he became Tennessee's youngest head coach, guiding Riverdale High School's basketball program to unparalleled heights. A master of cultivating a "competitive intelligence" within his players, Burt's revolutionary philosophy garnered global attention. This led to his writing 14 impactful books, setting the stage for his transformation into a sought-after growth expert.

Transitioning from sports at 31, Burt built a multimillion-dollar coaching empire and founded the Monster Producer coaching program, which has reshaped sales professionals and business owners alike. With an unwavering goal of achieving 43% growth within a year, Burt consistently empowers individuals to redefine success. At 47, he's recognized as "America's Coach," fusing his championship coaching background with a dedication to unlocking people's potential in the business world.

Coach Burt's coaching is characterized by his potent blend of intensity and positivity, fostering action and results. This journey commenced at 15 when he embarked on his basketball coaching career, forming the foundation for a lifelong mission of nurturing greatness in others.

Tony Holland, Managing Partner of Integrity Marketing Group, for over 30 years has been instrumental in growing numerous multibillion-dollar companies through extensive distribution channels across the life, health, and wealth spaces, including Bravo, Oak Street, and Cigna Medicare. Tony originates from humble beginnings, growing up in the railroad town of Brunswick, MD. Shortly after graduating from the Johns Hopkins University as a pre-medical student — as he was living out of his van while bartending and waiting tables — Tony was introduced to the insurance industry by a friend. His bold decision to switch careers was soon prosperous when he became a top-producing insurance Sales Agent, setting numerous sales records over multiple years in the industry! Tony used his entrepreneurial gifts to found top Independent Marketing Organizations. In February of 2022, Tony's IMOs were acquired, and he was granted the opportunity to be a Managing Partner of Integrity Marketing Group – the world's largest advanced insurance technology company. He was also awarded the prestigious Deal Maker of the Year award in August of 2022 and became a partner in the Private Equity firm "Unity Partners” out of Dallas, TX. Tony was also just named to the Advisory Board and partner with Skypoint AI. Tony is a devoted husband and father, passionate about giving back to his community, and has spent many years coaching high school and youth football, being a 13x championship winner including 5 State. Tony is also involved in numerous philanthropic endeavors, as his greatest passion is making a positive impact and difference in the world. Tony's mission is to help as many insurance entrepreneurs as possible reach 8-9-figures through the extraordinary technologies and opportunities that Integrity offers while also assisting them in becoming our next partner. Tony's experience, knowledge, and strategies have created generational wealth and strong legacies for each partner and their families.

Founder of 8% Nation, CEO of Cody Askins LLC, CaBoom Leads, the Ultimate Agent Academy, the Ultimate Agent Contest series, speaker, entrepreneur, and author of Zero To Six Figures, Creator of the Cody Askins YouTube Channel which has amassed over 115,000 subscribers. Cody Askins owns & operates 8 companies totaling more than $20,000,000 in annual revenue. CA is also the founder of The 8% Nation Conference, the industry’s largest event for all insurance agents to attend.