Chase Gruening is the visionary Founder and CEO of COACHG, a game-changing coaching and training company that empowers insurance agencies to reach their highest potential. With a unique blend of grit, determination, and a deep understanding of the insurance industry, Chase has built COACHG into a powerhouse of knowledge and support for agency owners and agents alike.

Chase’s journey began far from the insurance world. Armed with a degree in fitness and sports from Millikin University, he spent years coaching college football, honing his skills in leadership, strategy, and team-building. In 2016, he took a leap into the insurance industry, where his passion for teaching and leading others found a new home. Starting as a solo agent, Chase quickly grew his business into Gruening Health and Wealth (GHW), a multiple seven-figure agency known for its excellence in Medicare and retirement planning.

Recognizing a gap in the industry for comprehensive, practical training, Chase launched COACHG with a clear mission: Creating Championship Producers. Building Championship Teams. COACHG offers a range of programs tailored to meet the needs of insurance professionals at every stage of their careers. From the Rookie Season for new agents to the Two-Point Plays on cross-selling, and The Coach’s Office—a 12-month residency program designed to build seven-figure agencies—COACHG provides the tools, strategies, and community support needed for sustainable growth.

Chase’s approach is rooted in real-world experience. He’s walked the path from struggling agent to successful agency owner and is passionate about helping others achieve the same. With COACHG, you’re not just learning from a coach; you’re learning from someone who’s been in your shoes and knows what it takes to win.

Chase lives just outside of Nashville, Tennessee, with his wife, Emily, their daughters, Remi and Hunter, and their dog, Rip. When he’s not coaching insurance professionals to success, he’s enjoying time with his family or reflecting on the journey that brought him from the sidelines of a football field to the forefront of the insurance industry.

With nearly two decades of experience in hospitality, entertainment, and now as an instrumental force behind COACHG, Emily Gruening is dedicated to nurturing talent and fostering an exceptional culture. As part of the COACHG leadership team, she excels in creating spaces where agents and staff feel deeply connected to their work, inspired by the company’s vision, and empowered to achieve peak performance. Emily’s expertise in defining and elevating brands through storytelling has helped COACHG become a trusted, unique leader in insurance coaching and training, with a focus on innovation, trust, and community.

Emily’s commitment to excellence and relationship-building drives COACHG’s mission of empowering agents to transform their businesses. At home in Burns, Tennessee, she enjoys an active lifestyle with her husband Chase, daughters Remi and Hunter, and their dog Rip. When not entertaining, traveling, or cheering on the Tennessee Titans, Emily can be found relaxing with a good book by the pool.

Coach Micheal Burt, the visionary force driving The Greatness Factory, is universally acclaimed as the preeminent expert in igniting the Prey Drive within individuals and achieving unmatched mastery in the realm of successful monetization. With a legacy spanning over two dynamic decades, Coach Burt has stood at the forefront of empowering top performers across diverse fields to transcend their limitations. His hallmark lies in his unparalleled ability to awaken the innate pursuit of excellence known as the Prey Drive, propelling individuals to relentlessly pursue their aspirations with unwavering fervor.

Coach Burt's influence doesn't stop at motivational inspiration; it delves deep into the intricate art of crafting and optimizing business strategies. His transformative insights, encompassed in his Wall Street Journal best-selling book "Flip The Switch," have charted new pathways to success for countless achievers. Coach Burt's strategies have fostered an array of top performers, guiding them to harness their unique strengths and convert them into thriving ventures.

Coach Micheal Burt's extraordinary journey has been marked by a relentless pursuit of excellence. He claimed his first coaching victory at just 18 years old, a championship won at the very elementary school where he once studied. Inspired by Dr. Stephen Covey's "The 7 Habits of Highly Effective People," Burt delved into Covey's "Whole Person Theory," shaping his approach to coaching by honing body, mind, heart, and spirit.

Burt's coaching legacy was solidified when, at 22, he became Tennessee's youngest head coach, guiding Riverdale High School's basketball program to unparalleled heights. A master of cultivating a "competitive intelligence" within his players, Burt's revolutionary philosophy garnered global attention. This led to his writing 14 impactful books, setting the stage for his transformation into a sought-after growth expert.

Transitioning from sports at 31, Burt built a multimillion-dollar coaching empire and founded the Monster Producer coaching program, which has reshaped sales professionals and business owners alike. With an unwavering goal of achieving 43% growth within a year, Burt consistently empowers individuals to redefine success. At 47, he's recognized as "America's Coach," fusing his championship coaching background with a dedication to unlocking people's potential in the business world.

Coach Burt's coaching is characterized by his potent blend of intensity and positivity, fostering action and results. This journey commenced at 15 when he embarked on his basketball coaching career, forming the foundation for a lifelong mission of nurturing greatness in others.