DYNASTY
BUILDING A CHAMPIONSHIP INSURANCE TEAM
Written by Chase Gruening, Founder of COACHG and speaker at the Seven Figure Medicare Summit
YOU DON'T RISE TO THE LEVEL OF YOUR GOALS—YOU FALL TO THE LEVEL OF YOUR SYSTEMS.
DYNASTY IS THE SYSTEM.
— COACHG, Chase Gruening
YOU WERE BUILT FOR MORE THAN JUST THE GRIND.
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Are you just trying to survive the sales game—or are you ready to dominate it?
Tired of chasing leads and wondering what’s next?
You don’t need more noise. You need a playbook that actually works.
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If so, you’re what we call a Legacy-Minded Leader—
and Dynasty: Building a Championship Insurance Team was written for you.
THIS IS THE PLAYBOOK FOR PRODUCERS READY TO WIN - AND LEADERS READY TO BUILD.Â
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Whether you're writing policies on your own or leading a growing team, Dynasty provides you:Â
Order by September 10th and get over $2000 in FREE bonuses!
Check Your Email
Check your email inbox for instructions on how to access your bonuses! The Championship Toolkit, Cross-Sell King Bootcamp, and 8 Weeks to Legacy Book Club.
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Because we don't just want you to read the book.Â
We want you to run the play.
THE CHAMPIONSHIP TOOLKIT
Get instant access to the exact tools our agency uses to close more sales, uncover deeper needs, and create lifetime clients. These aren’t fluff downloads—they’re the same internal forms that power our multi-seven-figure playbook such as our Umbrella Coverage Builder, Appointment Flow Chart and Client Needs Assessment.
These tools have trained hundreds of agents and helped thousands of clients—now they’re yours.
Used daily inside the COACHG agency. Yours instantly when you order Dynasty.
Valued at $197
CROSS-SELL KING
Dominate the Play. Win the Client. Stack the Scoreboard.
This isn’t just another training—it’s a power play for agents who are ready to stop leaving points (and policies) on the table.
Cross Sell King is a high-energy session designed to help you maximize every opportunity in your book of business—without burning out or overcomplicating your game.
In this session, we’re breaking down the championship formula to:
- Run the Right Play – Learn how to naturally cross-sell without sounding pushy. We'll give you the exact client language, timing, and tools to execute.
- Increase Retention + Revenue – Cross-selling isn’t just a bonus—it’s your best defense against lost clients and your fastest path to bigger paydays.
- Steal Proven Plays From a 7-Figure Agency – No fluff. Just real-world strategies that are winning right now inside a top-performing agency.
- Keep It Simple. Keep It Scalable. – You don’t need a full team to make cross-selling part of your system. We’ll show you how to plug it in and keep moving.Â
Valued at $997
8 WEEKS TO LEGACY BOOK CLUB
This isn’t your average book club. This is 8 weeks of live, guided conversations where we walk through Dynasty chapter by chapter—and coach you through applying it to your world.
What’s inside:
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Weekly virtual calls led by Chase & Emily
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Live coaching, discussion prompts, and breakout work
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Weekly action assignments to move your business forward
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Private chat thread to stay connected and accountable
You’ll learn the system. You’ll be coached. You’ll walk away leading at a new level.
Because information without application doesn’t build Dynasties.
Valued at $1497
ABOUT THE AUTHORS
Chase Gruening didn’t grow up in the insurance world—but he was always a coach. After years on the sidelines as a high school and college football coach, Chase made the leap into insurance in 2016 with zero industry experience, a coaching background, and a fire to figure it out.
What started as a solo agent operation turned into Gruening Health & Wealth, a multi-seven-figure agency built on process, people, and performance. But as the agency grew, so did the gap Chase saw across the industry—agents were hungry to win, but no one was handing them a real playbook.
So, he built one.
COACHG was created to turn producers into pros, and agency owners into leaders. Chase is the architect behind Rookie Season, Two-Point Plays, The Coach’s Office, and more—programs built from the same plays that took him from broke coach to business owner with a national footprint.
At the heart of everything Chase does is a core belief: agents don’t fail from lack of effort—they fail from lack of structure, training, and leadership. COACHG is here to change that.
Now, as the Head Coach of COACHG, Chase leads a powerhouse team of operators and specialists, all focused on helping agents and agency owners optimize their business, amplify their brand, and scale without burnout.
Chase lives just outside Nashville with his wife, Emily (also a COACHG leader), their two daughters, Remi and Hunter, and their dog Rip. He still calls plays—just not from the sidelines anymore.
Emily Gruening is the brand builder behind the brand. With nearly two decades of experience in hospitality, entertainment, and now insurance leadership, Emily brings a unique gift for creating culture, crafting vision, and turning ideas into momentum.
As co-founder of COACHG and the coach behind Brand Blitz and The Game Plan, Emily helps agents and agency owners build brands that are more than just colors and logos—brands that inspire, connect, and convert. She’s the driving force behind COACHG’s look, feel, and voice—and the reason agents inside our programs feel more like a movement than a membership.
Her superpower? Helping people feel connected to the mission and confident in their voice. Whether it’s defining a brand’s message, elevating internal culture, or coaching agency owners to lead with vision, Emily leads with heart and precision.
At home in Burns, Tennessee, Emily lives out the culture she preaches—raising two strong girls, Remi and Hunter, alongside her husband Chase, cheering on the Titans, hosting friends, and finding quiet moments by the pool with a good book and their dog, Rip.
