THE PLAYBOOK: NASHVILLE
OPTIMIZE. AMPLIFY. SCALE.
Your blueprint to build a more profitable, more sustainable, and more scalable insurance business.
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WHAT'S THE PLAYBOOK?
The Playbook is where real producers and agency owners come to get sharper, faster, and more dangerous in the field.
This isn’t a rah-rah sales conference. It’s a two-day, no-fluff coaching experience built to help you fix what’s broken, double down on what’s working, and leave with plays you can run immediately.
THE FRAMEWORK:
We don’t talk theory—we talk execution.
OPITMIZING
Your processes and operations for efficiency and profitability.
AMPLIFYING
Your marketing, lead flow, and client experience.
SCALING
Your agency the smart, sustainable way.
Whether you're building your book or leading your team, this is where you stop winging it - and start running real plays.
WHO SHOULD ATTEND?
- Independent agents hungry to grow their book, fast
- Agency owners ready to shift from solo producer to true business builder
- Leaders who want to own their market—and create a brand that stands out
- Anyone tired of spinning their wheels and ready to plug into proven systems that work
WHAT YOU CAN EXPECT:
- Real Strategies. Real Conversations. Real Results.
- Tactical sessions you can implement the moment you get home
- Marketing & sales insights that get you noticed (and paid)
- Leadership conversations that fuel long-term agency growth
- Networking with the best producers, builders, and coaches in the industry
This isn’t hype. It’s The Playbook.
DATES: Monday, August 25 – Tuesday, August 26, 2025
TIME: 9:00 AM – 4:00 PM CT each day
LOCATION: The Greatness Factory Inside the 505 Building
155 Rep. John Lewis Way N
Nashville, TN 37219
ACCESS: In-person and virtual tickets available
Optional VIP Experience
NOTE: Space is limited, and this event will sell out. Reserve your spot now and we’ll follow up with all the details you need to plan your trip.
MORE ABOUT THE PLAYBOOK
Hosted by Chase and Emily Gruening, this is where skill meets strategy—and where vision turns into execution.
Chase—former football coach turned CEO of Gruening Health & Wealth—built a multi-seven-figure agency with no industry background, just a relentless drive to figure it out. Emily—COO and brand coach behind COACHG’s signature programs—brings the clarity, culture, and voice that turn agents into leaders and brands into movements.
But they’re not the only ones bringing the heat. The Playbook: Nashville features powerhouse speakers like Joe Pate, Justin Thomas, Travis Goveia, Chris Hunt, and more industry leaders ready to share the plays that actually move the needle.
Together, this lineup delivers more than inspiration. You’ll walk away with real structure, proven systems, and a game plan built for growth.
This is your playbook. These are your coaches. Let’s get to work.
